How we use cookies
Dorothy House may use cookies to:
- Store your preference information – the website can then curate more relevant information specifically for you
- Analyse the website traffic using Google Analytics – this cumulative data ensures our goal of constant development to improve the overall user experience of the website
- Recognise returning traffic to our website – we may therefore display relevant content specifically, to you or present previously used functionality
- Identify if you are signed in to the website.
However, please be assured that cookies do not allow us to access your computer or present any information about you, other than what you choose to share via your search engine browser preferences.
You have the right to object to this tracking and to stop it happening. To do this when visiting our website, click the ‘Reject All’ button on the cookier banner.
CookieYes
We use a third party provider, CookieYes, for our cookie consent solution. CookieYes provide a breakdown of how cookies are used on a website here. CookieYes does not collect, store, or process any other personally identifiable information, such as names, email addresses, or any other sensitive data that could directly identify individual users.
If you would like to learn more about CookieYes and and how your information is being used, please click here.
Controlling cookies
All web browsers have cookie settings. This will determine how our website uses these cookies. If you choose not to allow our website to store cookies on your device or computer, you will need to amend your web browser settings to refuse cookies. Please be aware that making these changes could affect the functionality of our website for you. For example, certain pages and services may appear unavailable to you. Our website issues cookies when you visit unless you carry out the web browser settings changes to refuse cookies.
How do I prevent being tracked by Google Analytics?
If you are uncomfortable with this tracking, you can take the following actions:
- Use a tracking-blocker, such as Privacy Badger
- Clear cookies after every browsing session
- Install the Google Analytics opt-out extension
Your rights re. Google Analytics
If you already have Google Analytics cookies, they will be updated with the latest information about your visit to the site. As we cannot access any personal data about you ourselves, we are not the Data Controller for your Google Analytics. You would need to contact Google directly for this information.
Cookies in use by Google Analytics (GA4)
The following GA4 JavaScript tags are used on our website:
- _ga (used to distinguish users and has a default expiration time of 2 years)
- _ga_<container-id> (used to persist session rate and has a default expiration time of 2 years)
LHLL Meta Pixel
We currently have a Meta Pixel, issued by LHLL, which is active on our Local Hospice Lottery fundraising page. The pixel is a form of ‘cookie’ which will enable LHL to display ads to people on their Meta accounts (i.e. Facebook and Instagram). Information from this Meta Pixel will be shared with LHLL.
The pixel will track when a user of your website has accessed or clicked on links within specific lottery or fundraising pages. It will send this data securely to Meta in an encrypted ‘hashed’ format. Meta will then match this data up with people who have corresponding social media accounts. For people with a Facebook or Instagram account Meta will then display LHLL ads on their social media feeds. Any ‘unmatched’ data will be deleted. Meta will also use the information provided via the Meta Pixel to help LHLL create ‘lookalike’ audiences so that ads can be displayed on the social media accounts of potential new supporters who have similar characteristics to existing hospice supporters.
Further information about the operation of Meta Pixels can be found here – https://www.facebook.com/business/tools/meta-pixel/
The Meta Pixel is not activated until the user has consented to marketing/targeting cookies via the Dorothy House website cookie banner.
The Metal Pixel is restricted only to the Local Hospice Lottery webpage and no other pages on the Dorothy House website.